Article 15112

Title of the article

THE INFLUENCE OF REFERENCE GROUPS ON THE CONSUMER BEHAVIOUR OF STUDENTS  

Authors

Afanasyeva Yuliya Leonidovna, Candidate of sociological sciences, senior staff scientist, office of scientific research, Penza State University, volgavuz@mail.ru
Kosharnaya Galina Borisovna, Doctor of sociological sciences, professor, head of sub-department of sociology
and human resource management, Penza State University, siup@pnzgu.ru

Index UDK

316.334.2

Abstract

The article introduces results of authors’ research of influence of reference groups on consumer behavior of the youth. The authors consider peculiarities of influence on consumer decision taking into account regulative and evaluation functions of a reference group.

Key words

the youth, reference group, consumer behavior, needs, consumer preferences.

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Дата создания: 20.09.2014 08:52
Дата обновления: 24.09.2014 09:32