|Title of the article||
THE INFLUENCE OF REFERENCE GROUPS ON THE CONSUMER BEHAVIOUR OF STUDENTS
Afanasyeva Yuliya Leonidovna, Candidate of sociological sciences, senior staff scientist, office of scientific research, Penza State University, email@example.com
The article introduces results of authors’ research of influence of reference groups on consumer behavior of the youth. The authors consider peculiarities of influence on consumer decision taking into account regulative and evaluation functions of a reference group.
the youth, reference group, consumer behavior, needs, consumer preferences.
Дата обновления: 24.09.2014 09:32